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In the domestic color TV industry, smart television is undoubtedly one of the highlights of many in the industry are optimistic about the future prospects of the smart TV, in the promotion of intelligent television brand, domestic color TV brand is the most intelligent television to promote a strong promoter, smart technology constantly breakthrough innovation. It is understood that since the first half of this year, with the “Network TV multimedia communication equipment requirements”, “network TV multimedia communication requirements” and “color TV General Information Index evaluation standards” and other industry standards have been put forward, the Chinese color TV industry in the smart TV, Internet TV product standards walking in the international forefront.

National Radio and Television Product Quality Supervision and Inspection Center, the official said, at this stage, the global smart TV is basically the same starting line, which to the Chinese color TV brands provide a good opportunity for development. At present, Hisense, Haier, China’s color TV enterprises to participate in six to intelligent television in the development of relevant standards and are actively trying to find intelligent system specifications, will later mature and international marketing.

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It is understood that since the spring of this year’s TV business since the release of new products, more than 40 series of smart Internet TV on sale. “App Store”, “gesture recognition”, “Andrews systems” and other terms are familiar to TV industry. The industry believes that, following the rapid spread of LED TV, 3D TV fully expanded, Chinese consumers will be moved into the era of intelligent television.

China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office has published the “2011 China Smart TV consumer awareness and demand Investigation Report” shows that participation in research over ninety percent of Internet users in the smart Internet TV have to understand, less than 3 % of Internet users do not need to clear that color TV products with more intelligence capabilities, which shows that intelligent TV TV consumer market in China has a huge potential demand.

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China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said, the monitoring data from the retail market shows that in less than six months time, the intelligent TV penetration rate of 8.3%. Lu Renbo that smart TV product itself should increase the cost of similar 3D, are not too high. Over time, the price will soon intelligent television for mass consumption, compared to the LED TV and 3D TV and intelligent TV products, the rate of adoption could come much faster.

As an introduction for young families and hatchback models, low price is 5.99 ~ 73,900 yuan BYD G3R biggest selling point. As for the tree “to grow seedlings,” I believe smart city and moving BYD should not be confined to the selling price, what will it conquer the market? 60,000 yuan level BYD G3R quality? Driving performance how? Editor’s Comment below with you.

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From the exterior looks, the relative BYD BYD G3 and G3R not changed much, simple and neat. Front face of continued G3 design, chrome front grille slightly higher, with the popular “U-type” front design, with large chrome grille, highlighting the vehicle’s sporty. Halogen dipped beam lens assembly, height-adjustable LED daytime running lights, the front face of the “hardware configuration” highlights. G3 retracted relative to the tail of the sedan hatchback G3R will change the use of circular LED tail lights to enhance the vehicle group as a young ass “sexy” important material.

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G3R designed in the shape of the line is not too much modification, and thus makes the vehicle simple and elegant body, vehicle length and width up to 4380mm × 1705mm × 1490mm, the wheelbase is to 2600mm, a lot of interior space expansion, which seems to have a BYD models “common problem”, no matter how tough child is not suffering, and then shrink can not shrink space, perhaps ordinary Chinese BYD to know not only the family’s private car drivers and Fujia only two people. The entire vehicle slightly forward posture, reduce drag, enhance the sense of movement. Vehicle on the left and right mirrors are equipped with turn signal, increasing vehicle safety. Wheel side with a G3 with models of 195/60R/15 ten-spoke aluminum alloy wheels.

Hollywood production of “Avatar,” “Piranha” This 3D movie, the audience in the theater had enough immersive addiction, yet the home 3D movie market gap left China’s color TV production manufacturers. From 2009 the first 3D television market to the present, just more than two years, major domestic TV brands have introduced a 3D TV.

3D TV technology continues to mature at the same time, Hisense, Haier and other domestic companies also participated in six color TV to an intelligent television in the development of relevant standards. National Radio and Television Product Quality Supervision and Inspection Center recently said Li Jian, deputy chief engineer of China’s mature, intelligent television standards to the international marketing. The industry believes that, following the rapid spread of LED TV, 3D TV fully expanded, Chinese consumers will soon advance into the era of smart TV. With the implementation of triple play, the traditional TV will be added based on the original 3D, video phones and wireless Internet access and other functions, so that with intelligent features.

3D TV technology so advanced to the point that the ability to recognized and accepted by consumers is their survival.

Difficult to buy consumer

When you walk into the large appliance stores, on the shelves to see an array of intelligent 3D television, may look the price and sigh: “3D TV so advanced, it must be expensive, right?” Merchants will tell you: “not that expensive.” to a 42-inch shutter 3D TV, for example, after each trade price 5599 yuan, while the same 42-inch 2D is 5199 yuan per ordinary TV, a difference of only $ 400.

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A simple comparison revealed a mystery: In order to appeal to the average consumer, 3D TV is being used by the nobility of style to the poor. Suning’s shopping guide, said Chen Yun: “3D TV closer to the price of an ordinary television. 3D TV has also been upgraded, with new products to market, the old price will be. By the TV manufacturers to constantly develop new products expand market share. “She said the Hisense 55-inch 3D TV just when the market has sold a 25,000 yuan, but now has dropped to 15,399 yuan, 400 yuan trade if we remove the subsidies, the minimum offer for each 14,999 yuan. In addition to giving three glasses, even made a small-size LCD TVs.

“But even so, 3D TV, or a handful of buyers.” Chen Yun said. She said the general 2D TV still the main force in the market, accounting for more than 80%. She believes that, 3D is just icing on the cake in 2D, based on role play. Technically speaking, is not complicated, but based on the installation of television in the 2D SoC ASIC became 3D TV.

3D TV when you can occupy a stable market share? Chen Yun that I am afraid to wait until the naked eye 3D TV (that does not require 3D glasses to watch TV) popularity of the time, because the naked eye television more in line with the consumer’s visual habits. Hisense has production of over 2006 3D TV naked eye, but because of the high cost, a 55 in. naked eye 3D TV the price of 10 million yuan. “Once the technology matures, its price will fall down.” Chen Yun said, but until when can say bad.

Weird smart

Reflects the business situation can only represent businesses, and consumers represent the views of the market. To this end, the reporter interviewed several of the 3D TV consumers interested.

Consumers Kangluo level is a housewife, she said, her 3-year-old son’s favorite glasses to watch cartoons, 3D TV just to meet the son of this hobby, so he bought one. But before buying home feel, see 3D TV is actually quite a long time to suffer. As a long time wearing glasses uncomfortable, and secondly because the screen movement is too strong, often have the feeling of leaping screen passing overhead, wasted no time eye tracking these images, a long time indeed very tired.
In addition, her husband home from work every day has been very tired, just want to tell his family sitting around the dinner table next to the TV chat to see if still wear 3D glasses, you will get in the way children think, and very strange. So TV is not much use 3D functionality. Fortunately, this TV also has a regular television feature.
Consumer Kangwen Li said, 3D TV quite complex, while the color-style, while the polarized type, while another type of shutter, people do not understand. However, the biggest trouble lies had to wear glasses. Plastic gadgets on it, it is easily damaged or lost, and once broken it can not see 3D, with a spend of $ 300. After much deliberation, that 3D TV was good, is not practical, not to buy.

Kang Wenli also complained that he was nearsighted, see 3D TV, not only to wear 3D glasses, but also wear glasses, the burden on the bridge of the nose is too heavy. Therefore, estimates of friends who wear glasses are not welcome 3D TV.

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Lack of core is the bottleneck

3D TV as an integral part of the smart TV, its status and face the bottleneck is affecting the development prospects of intelligent television?

China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said, the monitoring data from the retail market shows that in less than six months time, the intelligent TV penetration rate of 8.3%. Lu Renbo that the cost of the smart TV product itself is not too high. Over time, the price will soon intelligent television for mass consumption.

Liang Feng believes that the industry experts, from the current status of 3D television technology, China from the naked eye 3D TV technology is still a considerable distance,

However, the development of our 3D intelligent TV The biggest bottleneck is the lack of core, core chip that is not our own, the panel still does not actively provide. In the Internet era, intelligent television to be a good opportunity for development, but we often have little reform has lagged behind as being affected by the impact.

Complete industrial chain in mainland China the core of structural adjustment or in the construction period, the lack of core technology, industrial control of others has led to operating profit and income is not obvious. For the TV industry a huge risk, competitiveness is not high, which we can not evade reality, but also the old tune.

Another reporter was informed from the Ministry, Hangzhou, a technology company as the lead unit of the declared subject of “digital TV SoC chip” project, the project received central government funding support.

Trend

However, with the triple play, the development of intelligent TV has become a trend. Official data show that a TV as long as meet the following criteria can become smart TV. Criteria: the natural human-computer interaction, such as voice control, color recognition control, gesture control, the TV through the most simple and fastest way to issue commands your feedback. Standard two: the use of powerful multimedia TV chips as support, so that more intelligent services possible. Standard three: open the App Store that allows third parties are free to develop, through the App Store of television features scalability, while trying to implement new business models. Build intelligent application ecosystem. Standard Four: innovative user interface, new user experience.

Reporters in the Suning Appliance that many of the 3D TV has been equipped with video telephony, wireless keyboard and mouse can be connected directly to the Internet, we can see, has reached the most intelligent television standard.

Of course, this fat is not only intelligent television to attract the attention of domestic appliance manufacturers, but also the biggest names in the IT salivate. Apple, Google, Lenovo, Intel and other IT, the Internet giant is to reach out into television, said they would be in the smart TV product or platform on comedy. China Electronic Chamber of Commerce Deputy Secretary-General, the experts said Lu Renbo, smart television is the future of television trends, IT vendors to test the water for the intelligent TV is mixed in terms of traditional TV manufacturers, IT companies to join, or to stir the entire TV market intelligence technical standards to.

“Unrivaled in the world” technical features

The development of flat-panel TV technology upgrading faster and faster, at the same time new technologies and new features along with the continued emergence of new products for consumers to create a strong visual impact. Among the many home appliances, although the flat-panel TV than other more traditional consumer electronics products with new technologies and new features, but the flat panel TV display technologies have significantly more than the phenomenon of copying other traditional appliances. Then tends to be “homogeneous” flat-panel TV technology era, which features the brand and technology are not easily imitate each other’s it? On this topic I also want a good chat and consumers.

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As the era of technological development products, LCD TV and Plasma TV’s rapid pace of development can be described as amazing, but along with the listing of new products for sale, some people have not known display technologies are also emerging in front of every consumer, such as speed scanning technology , Huang color technology, Ambilight technology, and 3D display technologies, although these techniques appear to enhance the quality of the product itself has played a very important role, but is now slightly “homogeneous” flat-panel TV age, the real can be irreplaceable role of technical features is rare.

After their selection, I believe that Xiapu Huang color technology, Philips Ambilight technology, Samsung and Toshiba intelligent platform matrix can certainly be called backlight adjustment feature in the feature. Although there are many brands of these four features are comprehensive technology imitation, but through the clear contrast that we can find regardless of how the various brands to imitate, but the actual performance of the show or with a certain technical characteristics of the four gap.

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For the above four characteristics of technology is not new to most consumers, but to truly understand the essence of its principles and internal users, but not much, today I take this opportunity to explain in detail the consumers of these four characteristics of technology to provide our consumers better understand the technology, while the future development of flat panel TVs have a more comprehensive understanding.

Event Review: April 12, 2011, Samsung once again released a second generation of super-vision LCD video wall, seamless UD55A, in the first generation of super-vision LCD video wall, seamless, based on the bilateral distance, including LCD, LED display, applications and many other core technology innovation, bilateral spacing to 5.5mm, refresh the LCD industry standard stitching, stitching which marks the LCD into the 5.5mm era.

Hot spot analysis:

Samsung UD55A new market for the development of significant stitching, patchwork 5.5mm, can be said officially entered the seamless stitching LCD era.

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Ovid Consulting (AVC) that seamless technology, innovation, and the stitching unit expansion, will further promote the rapid FPD splicing rapid market development.

As we all know, LCD splicing constraint has been the bottleneck in product development patchwork big problem. Currently, DLP patchwork has been within the control of 0.5mm, PDP patchwork is less than 3mm, and stitching 55 inches in this new yet to be introduced before the domestic LCD Welds can be done in 6-7mm.

Need to focus, in recent years, the patchwork of domestic LCD splicing has been greatly improved, patchwork bigger and narrow, more than 10mm from 2008 to 2009, less than 7mm, 6mm or less then 2011. While liquid crystal mosaic cell size, bigger and bigger, from 40 inches Samsung expanded to 46 inches, to the current 55-inch, Haiyou LG 47-inch and 60-inch Sharp Pinjie unit. In addition, the LCD splicing also low-power, low maintenance, long life, high brightness, high resolution and many other advantages. I believe the future of LCD splicing products will be more widely applied, there will be rapid growth in market size.

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According to Ovid Consulting (AVC) data: in 2009 China FPD market stitching about 2 million units, an increase of nearly 70 percent in 2010, reaching 30,000 units or more. 2011 China FPD market stitching to achieve rapid growth, sales volume reached 70,000 units or more.

In addition, LCD splicing products from the future development trend, Ovid Consulting (AVC) that the future splicing unit 40-inch LCD market share will gradually decrease, the future will be formed 46 inches and 47 inches, 55 inches and 60 inches of the competition . Meanwhile, the ultra-narrow and high-brightness products in the market share will be further enhanced.

Recently, the 14th China Beijing International High-Tech Expo in Beijing China International Exhibition Centre. While participating in this High-Tech Expo’s LED business number is not much, but several large LED companies participating in the industry is fairly representative, institutions and visitors are still able to tease out from the domestic LED industry context and outlines a few basic key words.

Keywords A: size

At present, China LED industry has been formed, including epitaxial growth, wafer fabrication, packaging, application, testing, including a complete industrial chain, products are widely used in landscape lighting, backlighting and general lighting. As of the end of 2010, China’s LED industry market size of over 100 billion yuan in 2015 the market scale of China’s LED industry will reach 500 billion yuan, a huge business opportunity.

In China, the current manufacture of LED products, raw materials, manufacturing equipment and testing instruments, and most have been localized, but by MOCVD equipment, part of the automatic chip packaging equipment and optical inspection equipment also depends on some imports. Some equipment, apparatus, although in domestic manufacturing, but its performance is still lost to foreign imports of similar equipment and instruments.

If a magnifying glass to focus the LED industry chain in itself, will find the whole industry chain is the most basic substrates, epitaxial growth, wafer fabrication, they belong to the LED industry chain; LED device packaging in the middle chain; LED application products are in downstream industry chain. At this stage the majority of enterprises are concentrated in the LED industry chain downstream, that is, the manufacture of LED lighting application products, such as Lang Boer Optoelectronics Co., Ltd., North Rui Technology Co., Ltd, Huamei Guang Electronics Co., Ltd.. The good news is that the current strength of China’s few large enterprises have been extending their reach to the epitaxial growth, such as chip manufacturing and device packaging industry chain on the middle part, to participate in the Tech Expo is one of China Electronics Technology Group one.

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China Electronics Technology Group Corporation is China’s LED industry, “giant”, its business from the LED chip, wafer manufacturing to the LED lighting application products development, production, almost all-encompassing. According to the charge of LED product R & D Institute of the Group 13 responsible person, 10 years, through the introduction of the technical team in Taiwan, China and the Institute’s scholars with research development and manufacture of LED chip, the product technology standards and quality have reached the top level, favored by Russia and other overseas markets.

It is understood that the current domestic LED lighting applications focused on the traffic light (such as lights, tunnel lights, etc.), landscape lighting (such as parks and green lights, architectural lighting, external walls, etc.), commercial lighting (office buildings and hotels, etc.) areas, also not into the homes of ordinary people, one of the reasons prices are high.

In the lighting market, a broad civil-class market, but because LED bulbs expensive than ordinary light bulbs more than 10 times the price of money to make ordinary people off, so the basic civil-class LED products goes to hotels, restaurants, villas, high-end residential area. Some people may say, an LED light bulb can be a continuous 50,000 hours and the life of ordinary incandescent light only 500-1000 hours, doing, or LED bulbs to save money, but consumers might ask: Who can guarantee that 50 yuan LED bulbs can really use the 50,000 hours it?

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In fact, companies are helpless. Current production cost of a LED light bulb is high, especially in the high price of raw materials and other core chip, while many domestic enterprises used to select the more expensive foreign chip, wafer and other materials, virtually put the large part of the profits away to foreign manufacturers, the main reason for this situation is to chip, wafer and other core patented technology rests in the hands of foreign manufacturers. This is like the CPU chip, like the computer industry, intellectual property rights party has the right to decide the final price, not the core technology of the domestic LED enterprises can only be controlled by others.

High prices and restricted virtually production of LED products, thus increasing the monomer production costs, so a vicious circle.

It is understood that LED according to the product in the channel construction mainly in the secondary distribution market, perhaps not to the timing of sub-channels, and LED lighting and more targeted at high-end business customers, high-end projects. LED commercial lighting market and orders due to the final design, engineering firms, home improvement design of these “hidden channel” to promote.

LED lighting products, channels and sales strategy

According to industry summary, LED products, sales channels including the OEM, construction, retail and export areas.

OEM channel

OEM mainly small factories for large OEM companies the way, as traders or manufacturers processing methods. This is in Zhongshan, Shenzhen and its surrounding are very common. This is not the company’s primary sales channel selection, volume is very large. Of course, OEM is by no means a small company’s patent, many large corporations, listed companies and even has its own wide sales channels, but also other international giants of OEM suppliers, such as Hong Kong, Neo-Neon is Philips, Osram suppliers.

LED lighting products sales channel strategy for the construction of seven

Export Export

As Europe, Japan and other foreign markets, the huge demand for LED products, so export has been the main way many domestic enterprises. The current export sales generally take four kinds of modes: Exhibition, relying on foreign companies borrowed boat, Internet sales, export sales recruitment sales.

Exhibition Exhibition

Must participate in every show (especially export-oriented show) is that many companies have taken the main marketing model. Although this model is so off-site type, but has been out of the house and even out of the country, is still actively marketing type. No idea how the image of attractive new products and the decision to become an important weapon harvest. Of course, the show itself and the influence of radiation is also important.

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Foreign Trade Company

Relying on foreign trade companies borrowed boat, foreign trade companies are also important sales intermediaries LED business, many company’s main source of business relies on foreign trade companies. Foreign company’s business channels as possible, manufacturers of business, the better, otherwise the situation is worrisome.
Internet sales

Today’s e-commerce development is very rapid, both Taobao own website or business, have become an important sales tool. Taobao said that last year sold through the network of lighting products up to 10 billion. Therefore, using the Internet this tool is good for today’s LED business is very important.

The Channel

As the national advocate energy conservation as well as comply with the international practice of the inevitable trend of engineering but also set off a wave of replacement. Hotel, street lamps, a large number of institutions are beginning to use LED products, thus the Channel LED manufacturers in recent years become a major market.

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Retail channels

Retail channel is currently used mostly the way agents and distributors. Therefore, the bulk is still made by manufacturers to retailers to be the main mode. Direct or individual manufacturers to take the image of the flagship store mode of operation, such as Aini Ya take the Direct, Neo-Neon to the image of the flagship store, they even enormous amounts of money to buy property in Beijing and Tianjin to the image of the building. In general, stores and profitability of the current image of the store should not be particularly desirable, it is recommended if the money does not allow the small company, it is best not to take such risks being. Adequate financial resources of large companies can early intervention make the market to warm up. Monopoly is a good development momentum now is Zhongshan wide Lide, has six stores in the decoration, the other four family business has been signed.

Recruitment of export sales to export sales of any great importance to companies today have at least brought in a foreign trade commissioner, and some do not even set up a small export department. The good use of multi-language wizard are active in various occasions, as LED manufacturers to connect the world market and an important bridge between the promoter, who is currently the market’s “hot demand.”

Lighting LED lighting channels are still among the industry continues to mature veteran, constantly sum up experience. And, with the increasing popularity of lighting applications groups to accept and use, LED lighting channel construction will become clear.

James Cameron to an “Avatar” will shock the true interpretation of a perfect first scene to the viewing audience for each. And thus chase high-quality visual experience has gradually become a global consumer trends.
With the coming wave of high-quality visual experience, the market re-emergence of LCD technology, a white-hot competitive situation. Experienced a period of competition and development, LCD prices have been gradually falling now, and the actual sales from the market point of view, not the bigger more popular liquid crystal display screen, compared with people more concerned about the display design and monitor the actual display and other factors. Some have a beautiful appearance and excellent LCD display gradually come to the fore.

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With high-quality visual experience, V-Series LCD Chi Mei a listing of its attracting the public’s eye. Chi Mei V series contains a total of 23.6 inches, 21.5-inch, 20 inch and 18.5-inch four models, the highest dynamic contrast ratio of its products has reached ten million to one, brightness 250cd /, speed of response 5ms, while more edge-lit LCD backlight panel energy saving.

Chi Mei visual technology in the V series has the advantage of impeccable, unique CCEPro color genetic engineering techniques to enhance the color richness; new high-brightness LED backlight makes clear the entire screen viewing angle; high diffusion diffuser , light guide plate and the diffusion of high optical module makes the display more uniform light source; edge of the screen color enhancement technology to make video more accurately; recommended that Chi Mei V series original three-dimensional color gamut technology to provide 720-degree three-dimensional color gamut, adjust the color to the most professional.
Chi Mei in design the same remarkable V-Series LCD, the display screen looks bright as a mirror, highlighting shell thickness thin while baking, such as wing, the overall visual experience fashion Smart, prowess.

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Chi Mei Chi Mei V-Series LCD as the main series not only looks different kind, more importantly, an excellent visual experience, through the original three-dimensional color gamut technology, users can have extremely realistic visual experience, which is the pursuit of high image layering users is the most real product.