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“Small kitchen appliances and electrical products in the gross margin is the highest, much higher than the traditional large appliances 5% to 10%.” Vice chairman of China Hong Shibin appliance marketing committee, said the face of high profits, large kitchen appliance manufacturers have entered electricity market, competition for market profits. Profit in the era of micro-appliances, more and more intense competition in the old days of relying on economies of scale to create more consumption growth, and now this model is not one of the industry profit model, toward oligopolistic market structure is becoming more competitive. According to the U.S. president, Zhou Yi introduced kitchen appliances, kitchen appliances sold under the current 35% annual growth rate estimates, the next five years, the kitchen appliance industry arrayed in front of more than 50 billion a delicious cake. Gross margin and net interest margin due to significantly higher than the black industry, and over the ice to wash empty white power industry level, but also known as the domestic appliance industry, the last piece “big cake”, which makes a lot of kitchen appliance manufacturers began to pick up the Nuggets Health appliances.

However, the “kitchen appliances last piece of pure land as a household appliance market, the time may not be long.” Peng Yu, director of the PRC, that since the policy to stimulate home appliances, as well as domestic and raise the level of urbanization, there will be future more enterprises to participate in the kitchen appliances industry, especially the United States, such as appliance maker Haier and Galanz kitchen appliances industry in the force, and will further enhance the kitchen industry concentration, the brand-name kitchen products industry will gradually out. The following nine are materials with authoritative analysis of network Xiaobian who summed up the current view of your kitchen and home appliances industry trends and why the giant push into the kitchen industry?

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Industry focus: consumer electronics giant to get into the kitchen industry, why rush?

Glanz also be strong into the kitchen industry, heavy launch electric steam oven, range hood, gas stove, Disinfection, electric water heater, gas water heaters and other kitchen products. Although Glanz products already in the kitchen layout, but no kitchen in the end product sales. Galanz Group spokesman Lu Ji Lie said Glanz into the kitchen industry has a clear strategy, specific investment work in progress. Glanz into the kitchen industry, the enterprise developed to a certain stage, but also to achieve Glanz “integrated leadership” white key strategic initiatives, gas stove, range hood, Disinfection, water heaters and other kitchen products, is an indispensable household electrical appliances as part of Glanz do “integrated leadership” white brand, must also be done in the kitchen industry “leader.”

To the end of the market in the new owner of the GEM electrical [38.001.74%] (002508.SZ), and will smooth over the company, Foshan, Guangdong million and a new kitchen and Electric Company (hereinafter referred to as “million and a new electric”) prospectus manual calculations within the financial data, the overall boss of electrical products gross profit margin for three consecutive years of water an average of over 52%, net profit margin levels are maintained for two consecutive years of 9 percent. Compared to the boss appliances, new electrical million and although the level of the overall product gross margin to be lower, but remained at 27% for two consecutive years or more, net profit margin remained at 7.5 percent.

The financial performance of the first three quarters last year, the best Gree [18.240.61%] (000651.SZ) gross margin was only 20.66%, 6.52% net profit margin reached a record high.

This home appliance giants are eager to dig deep kitchen appliances market. Mid-December, the U.S. household electrical appliances group, announced by the whole kitchen and Zhou Yi, general manager of the newly formed part-time less than 5 months of China Headquarters, CEO of marketing, personnel arrangements highlight the beauty of the Japanese electric kitchen Group Guardian Electric ambitions.

Prior to this, in September last year, the kitchen appliances in the United States invested $ 500 million in Wuhu, Anhui kitchen production base has been put into production. In accordance with U.S. Xinhua internal plans, the base annual production capacity of 2011 exceeded 20 million units. U.S. Xinhua Group, the official said, U.S. sales last kitchen has exceeded 3.0 billion.

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The PRC, the data also show that the United States last year’s third quarter market range hood and gas stove top were up to sixth place, the market share reached 6.5%, which is the product of two square Wo leading manufacturers of electrical appliances market share boss also only about 14%.

“The high gross margin level kitchen and industry to create a comprehensive brand strategy white, Glanz into the kitchen appliances industry are the root cause.” Galanz Group Executive Director and spokesman Lu Ji Lie introduced to the Grand Shi comprehensive listing of Jan. range hood, gas stove, Disinfection, electric water heater, gas water heaters and other kitchen products, “is currently in development stage, supply chain and distribution channels in the.”

The reporter held in October last year, Electrical Household Appliances Exhibition to see, Changhong, TCL, Chi Higher appliance manufacturers have demonstrated range hood, gas stoves and other products to attract dealers.

The PRC, Vice President Gu Dongsheng that the country’s urbanization rate to 1% per year rate of increase, kitchen appliances market is the main source of rapid expansion, coupled with the “big industry, small businesses,” the kitchen appliances market structure, are a kitchen appliance manufacturers to get into the power industry.

PRC, the data show that the range hood kitchen appliances represented the first three quarters last year, maintained a 18% increase, more importantly, kitchen appliances price is no longer the dominant consumer of important factors, such as smoke fumes unit price rose by 13.7% compared to last year. Boss Electric prospectus also showed that the average price increased year by year range hood to the first half of 1199 yuan last year, and this is the first half of 55% of its products constitute the cornerstone of gross margin.

Consumer electronics giant has three or four markets, the channel edge

In fact, in addition to a huge potential market, home appliance giants rush into the kitchen industry for another reason: with three or four markets, the channel edge, with the side too, the boss of domestic kitchen appliances and other big differences in the formation of competitive, open up a whole new market.

“Glanz kitchen appliances will be sold mainly in the form of agency stores, specialty stores mainly in the distribution market, county-based.” Lu Ji Lie said. The United States Xinhua Group CEO Huang Jian has also told reporters that the United States Xinhua Group will invest 200 million yuan per year, and even vote more than 5 years, until the United States Xinhua stores open at least 20,000, covering the country’s three main four markets.

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Appliance maker in the kitchen appliances industry, menacing, also contributed to the leading manufacturers of kitchen appliances listed on the pace, while the main purpose is to expand public fund-raising capacity of the scale.

Boss Electric announcements, listing nine billion yuan of funds raised will be used to 150,000 range hood technology projects and an annual output of 1 million kitchen appliances production and construction projects. Million and also said the new electrical, public fund-raising for the construction of the main production base expansion.

However, the party boss of Tai Electric, the most terrible is the traditional home appliance maker in the kitchen appliances market expansion.

“Two years ago Jiangxia selling kitchen appliances in the United States only two or three stores, now has increased to nearly 20.” Wuhan Jiangxia a beauty store owner Lao Song of the newspaper said. Based on that, Old Song has been set up in Wuhan four U.S. stores. “U.S. prices are generally better than the boss hood and side low 30%, while business profit margins are about 20%, sales quickly, naturally more money.” Lao Song said. Million and a new electrical prospectus, the number of its stores nationwide in late June last year, still only 1053.

Into the kitchen appliance industry needs to the future development of the whole to be

The PRC, Vice President Gu Dongsheng that the country’s urbanization rate to 1% per year rate of increase, kitchen appliances market is the main source of rapid expansion, coupled with the “big industry, small businesses,” the kitchen appliances market structure, are a kitchen appliance manufacturers to get into the power industry.

Data show the range hood kitchen appliances last year represented the first three quarters of a 18% increase, more importantly, kitchen appliances price is no longer an important factor in leading consumer, such as the relative price range hoods up 13.7% over last year. Kitchen electric high sales price for two main reasons: one is determined by the technical characteristics of the product replacement kitchen electric slow, high cost of technology refresh; the other is the high cost of sales, sales at appliance stores for electric kitchen, the cost is higher than the cost of traditional appliances.

Satisfactory performance opportunity in front of China Stone

China stone market boom and increased demand for stone, making the international stone suppliers have invested in China, domestic stone enterprises integrate resources, and actively participate in market competition, domestic stone, Chinese stone market is moving toward the center of the international stone market. China stone market, has become an international stone market are an important force. Stone in the near future, the world’s production and trade center will be from Europe to Asia to China.

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As the market demand, the development of Chinese stone industry to double-digit annual growth. Stone the next few years domestic consumption demand remains strong, the pace of development will still remain in double digits. In 2010, China’s growth rate will be stone has slowed, but the annual growth rate of stone will still remain at 10% to 15%.

Looking ahead, the economy in the world at perhaps pick up the background, reason and confident that Chinese brands will certainly be in the international market, shine.

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Casting technology and marketing the brand to become a champion China Stone

Although China exports granite stone blocks and ranks first in the world; domestic stone consumption ranks first in the world; stone production in the world; stone products building materials industry for several years as a single class of products of export champion. However, in the brand competition of the market, but can not find the shadow of China Stone brand, of course, people ask: China has the world’s first production of stone, but not the world’s number one selling product, not the world’s first profit products. China, a stone on the consumption, production, import and export power, seems to be a very normal thing.

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Stone brand must have a long-term concept, have a strategic plan. Stone brand building development, in general, there are seven aspects of the brand connotation: that the rules of brand strategy, brand positioning, branding is advertising, brand culture, brand technology, brand innovation, brand rights.

Some manufacturers only attach importance to stone products, do not attach importance to the concept and design. Now market competition, not just price competition, quality competition, service competition, more competition is a brand, a culture of competition, a kind of intellectual competition. Enterprises must have a fresh and stylish culture. Technology + Design to rely on continuous improvement of stone carbon and durability characteristics of value-added. But generally speaking, China is now the stone business in technology has been fully equipped with the ability to create their own brand of stone, but surviving in the management of the brand in the creation of their own lack of stone, the method was not found feasible to build their own brand of good policy .

Currently, building energy consumption and industrial energy consumption has been transportation energy consumption, together, to become China’s energy consumption of the three “energy-hungry.” Building energy consumption (including the construction of energy, life energy, heating and air conditioning, etc.) accounted for about 30% of the total energy consumption of society, foremost among which is the heating and air conditioning, accounting for 20%. With the arrival of the energy crisis, building energy efficiency has become a worldwide issue.

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Currently on the market with the insulation material into organic and inorganic thermal insulation materials, insulation materials categories. Traditional organic insulation materials are molded polystyrene foam (EPS), extruded polystyrene foam board (XPS) and polyurethane (PU), inorganic thermal insulation materials, mainly glass beads of mortar and rock wool insulation. Organic insulation materials relative to the inorganic thermal insulation materials, thermal conductivity is better, but the bond strength to cement-based difference, easy to crack and fall off during use, and the organic insulation material itself is flammable materials in the course of adding a certain flame retardants, due to the current market regulatory system is imperfect, mixed fish heads on the market, many enterprises to reduce costs while reducing the amount of flame retardants, flame retardant requirements resulting in a lot less than the shoddy products, the process of using there is a big security risk. Inorganic insulation material itself is non-combustible material, and wall adhesion is relatively good, but are generally relatively large thermal conductivity, and water absorption higher than normal, so they can not be large scale.

STP thin insulation board structure

STP is a thin insulation board core material with high resistance inorganic fiber composite gas through the vacuum packaging film made.

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First, the primary role of core material as a support frame, and second core material itself has a certain thermal resistance, can play a certain insulation effect. The quality of core material to some extent the board determines the service life of STP, the ideal core material of vacuum insulation panels to the surface of porous, evenly distributed, so that when the core material is easier to vacuum, vacuum extraction was complete after the high internal vacuum in the future there will be no air overflow, life will be greatly increased.

High resistance film is aluminum foil gas and other composite materials, and it’s good or bad for the most obvious impact of the finished board, aluminum foil itself has a certain air permeability and water permeability, use aluminum foil if the relatively high air permeability and water permeability, finished board life is not high.

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Getter main role is to ensure the service life of STP board can do the same in the life of the building. Information through existing literature and the German industry standards board that as long as the internal pressure in the 100Pa STP under the guarantee that the thermal conductivity of ≤ 0.01W / (m · K). To prevent the use of STP in the process, a small part of the air will leak into the internal STP board by board to place in the STP getter, this part of the gas can be absorbed, further ensure that STP board life.

New environmentally friendly materials Co., Ltd. Qingdao Corey STP produced by the multi-plate exterior made of high strength composite materials, composite gas-barrier film with high resistance gas, calculated per square meter through the test 60 years in the amount of ventilation ≤ 3.56g. STP through each sheet to place 25g of metal matrix composite getter, can be completely absorbed into the gas through to ensure that STP within the pressure plate in the 60 years ≤ 10Pa, and in this context its thermal conductivity is essentially the same.