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“Semiconductor lighting energy industry view” of China’s rapid development of LED industry chain and create a more favorable policy environment, policy driven, China’s LED industry is booming, but China’s policy under the guidance of the negative effects of the investment boom is gradually emerging, although a larger number of domestic LED enterprises, but most small businesses, weak technological base, lack of funds, generally walk in the most low-end chain.

A ripple, Yangzhou City, for the LED lighting industry, financial subsidies will come to an end in July 2011. Chain reaction, the same has been issued a similar subsidy policy, local governments are in the need for follow-up observation. According to the Yangzhou Municipal Bureau of Finance said the subsidies for MOCVD equipment does not continue indefinitely, but the time is still stopped to discuss them.

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Investment Advisor in Senior Fellow in China, said He, LED industry has certainly driven by technological progress, but the external factors, the impact of industrial development policy is the most important factor. Since the beginning of industrial development, countries have launched a series of supportive policies for the LED industry, through laws and regulations, financial subsidies and other aspects to enhance the industry’s growth rate.

Policy support, our country also there are many macro-policies, October 12, 2009, the National Development and Reform Commission, Ministry of Science, Industry and Information Technology and other six ministries jointly developed a “semiconductor lighting energy industry views.” According to the Investment Adviser of the “2010-2015 China’s semiconductor lighting (LED) industry investment analysis and forecast report” shows that currently, China, U.S., EU, Japan have launched a series of support policies for the LED industry, the main manifestations are: the development of laws and regulations restrict the use of traditional light sources; the use of LED lighting business or family subsidies have; funding committed to improving the efficiency of R & D LED light units. Policy support and the support of downstream demand, the domestic LED industry chain is emerging, in 2009, the total scale of China’s LED industry reached 82.7 billion yuan.

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In recent years, China’s LED industry policy to support more investment-oriented local government. Local governments often use the land incentives, tax breaks, subsidies and other measures for the introduction of LED device companies, these policies have greatly reduced the company’s initial investment cost, with a large number of preferential policies, Yangzhou, Wuhu and other successful layout of the LED industry chain. According to the current model of this investment, if the policy is relaxed, LED industry, the new layout of the major changes that will happen.

Has been large-screen display has a leading position in the field of DLP splicing technology, the LCD joint shrinking process, its dominant position under unprecedented threat and impact of its maximum power consumption of weakness had to be put on the agenda, but led the introduction of the new light source, and will contribute to the big screen DLP could still dominate the field, plays a remarkable role.

DLP has been able to have the big screen industry has been an absolute advantage, must have their reason. Large size, patchwork of small, digital display brightness decay slowly, pixel gap is small, exquisite images, suitable for a long time and static display computer images, etc., are all DLP splicing in the industry has been enduring an important guarantee. “Physical seams almost zero, one meter from the joints no sense”, which is the eighteenth BIRTV exhibition Xi’an North Optoelectronics curved DLP display wall showing a maximum of product characteristics. Exhibitors noted that the traditional disadvantages of DLP Video Wall is mainly to enhance the color saturation is not up. This requires application of the color effect of radio and television out of tune. It is also a single large flat-panel televisions, flat panel display wall and LED products can quickly gain a firm foothold in the broadcasting market, one of the reasons.

Although DLP has many advantages, but the LCD is not the oppressed have no power of resistance, fundamental research, occupy a larger space and power consumption, high maintenance cost disadvantage, so that when the DLP’s strong subtractive lot.

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However, the industry is not on the DLP in the broadcasting industry’s pessimistic view of the market. DLP video wall display products is almost zero and the screen can be bent joints advantage of all the other large screen display products can not be easily replaced. In recent years the rapid development of LCD splicing products, although in some television studio has received a number of applications, but its’ a few times in the joints of DLP products, “products still make it look” very rough. ” At the same time LED display pixel pitch is too large, and curved screen, low-pitch screen, high prices of characteristics, but also greatly hindered in the studio level of market applications.

DLP Video Wall Manufacturers refers to the technological advances not only have to upgrade to minimum 0.1 mm below the physical gap, but also including the ability to fundamentally change the DLP video wall display LED light source technology, the laser light source and application of mature technologies. Among them, several DLP Video Wall with LED manufacturer has introduced a new type of light source DLP video wall products. These products are not only completely changed the DLP display screen wall effect “color saturation, color gamut,” poor performance status, and to achieve 20,000 hours of lamp life, up to 5 years of “zero maintenance” costs. Mosaic wall in optical projection technology, manufacturing process technology has been steadily progressing, as the leading domestic manufacturers DLP Video Wall – huge foreign companies to develop a second generation of optical isolation, ODE texture process, the second-generation dynamic optical engine 12 point adjustment, smoothing edges, giant ocean amplified, optical storage technology, tool-free technology and ultra-thin cabinet and technology more than 20 industry-leading proprietary technology, continue to lead the large-screen DLP in the field of market dominance.

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Breakthrough in LCD technology, the face joints, DLP huge advantage in the small joints can not help but be greatly reduced, but the DLP is the soft underbelly of their own comeback to be outdone, in the light of the issues addressed, with the new light source use, LCD’s power consumption will be a qualitative improvement in light of the improved life span, but also the latter part of the LCD splicing technology greatly reduces maintenance costs, this apparent weakness is the DLP will not be fatal, in large screen display today’s increasingly competitive industry, DLP dominance will go, perhaps next year, will give you an accurate answer.

Increasingly tense situation in the energy, the accelerated phase out of incandescent light is becoming an important task in China.

Late last year, the National Development and Reform Commission to develop out of inefficient lighting products (incandescent) roadmap to promote energy efficient lighting products to further promote China’s green lighting project. According to promote efficient lighting products provides financial subsidies for Interim Measures, the state financial subsidies to key support in the use of efficient lighting products to replace incandescent and other inefficient lighting products, mainly popular with the general self-ballasted fluorescent lighting, three-color double-side straight tube fluorescent lamps (T8, T5 type) and metal halide lamps, high pressure sodium lamps and other electric light source products, semiconductors (LED) lighting products, and the necessary supporting ballast.

“Signal the release of national policy and related incentives will greatly enhance the enthusiasm of domestic and international lighting companies, boosting China’s green lighting and energy conservation work in depth.” Materials Committee of China Building Decoration Association, Secretary-General Zhang Zhongling said.

Currently, many countries have announced a timetable for phase out incandescent. As the world’s first plans to ban incandescent countries, Australia has fully implemented this year to use energy-saving lamps; the European Union passed a bill since 2009, hired four years to phase out incandescent light; Japan will completely ban the incandescent lamp in 2012; the new U.S. lighting energy efficiency standards will take effect in 2012.

Save 500 billion yuan business

April 26, the delegation to visit Taiwan Lighting Association Zhumadian City, Henan Province to study the investment market. It is understood that the Association visit to Henan study, desire in Zhumadian Development investment of 960 million to build an area of ​​500 acres of industrial park photoelectric lighting products commercial projects and photo exhibition lighting industrial park industrial projects.

Previously, one of the world’s largest electronics company Philips Lighting has been in recent years, acquisitions, investments, development of green lighting, and invest 60 million euros in China’s Economic Development Zone, Yangzhou, Jiangsu Yizheng construction within the Asia-Pacific region’s largest manufacturer of fluorescent lamp .

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China Building Decoration Association, Home Decoration Committee, said Secretary-General Zhang Renhe, China’s LED industry market in the next five years will reach 500 billion yuan. LED products, application space ranging from automotive lighting to furniture, lighting the ordinary, to the urban landscape lighting, street lighting, decorative lighting and many other areas, market potential is huge.

And industry analysts believe that only in terms of China’s civil lighting market, there are opportunities on the 400 billion yuan. This is precisely why many foreign companies are optimistic about China’s lighting energy-saving lighting market.

It is understood, the ministry in 2009 to promote the implementation of the “city of ten thousand,” semiconductor lighting application engineering. The project has been in Tianjin, Xi’an, Xiamen, and 21 pilot cities, according to municipal planning, installation of LED lights this year the number will reach 1.12 million.

At present, China’s LED industry, “four flowers”, the basic form of the Bohai Sea region, the Pearl River Delta, Yangtze River Delta, Fujian, Jiangxi and four district-based LED industry area. LED industry is the rapid rise in the period following the Dalian, Yangzhou, Shanghai, Nanchang, Shenzhen, Xiamen, Shijiazhuang 7 after the semiconductor lighting industrial bases, there are Tianjin, Hangzhou, Wuhan, Dongguan, Xian, Ningbo and 6 cities have been approved the semiconductor lighting industrial base.

Standard system to be improved

Ushered in the lighting industry a huge opportunity for development, it is also a number of industry-emergent problems.

March 31, the Beijing Consumers Association released a sample of 53 energy-saving lamp test results, only 52.83% of the products meet relevant national standards. NVC Lighting, Philips, Thomson and lighting designer in Europe are on Heibang. NVC April 17, officially announced the recall of 824,000 energy-saving lamp questions, involving an amount of over a thousand million. It also became the first energy-saving lamps recalls.

Beijing Consumer Association Vice Chairman and General Director green analysis, energy-saving lamp test results are not satisfactory mainly due to three main areas. First, the business-to-use energy-saving lamps are the key components such as electronic components, lamp, lamps and other uses outsourcing the way, the business itself, the lack of appropriate control, making the final product quality can not be effectively guaranteed; two energy-saving lamps not a national mandatory product certification products, market access threshold is low, making the domestic market, energy-saving lamp manufacturer mixed products of varying quality; Third, some enterprises in pursuit of profit, intentionally high standard power, or low quality bad component assembly, resulting in product quality did not meet appropriate quality requirements.

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Industry sources believe that the lucrative, high prices, the quality is uneven, it is the current development of China’s energy-saving lamps bottleneck. Industry that there are some negative factors that affect sustainable development, the business formed between a vicious competition. Product quality status is: do not blow out first cattle herd get orders, and this deformity in pursuit of commercial value on the loss of a lot of potential customers, often not worth the candle, but more serious is the blow to consumer confidence to buy, so affected the entire industry a virtuous circle.

At the same time, China’s lighting industry standards led to confusion in the threshold is too low green lighting industry is a major chronic illness. It is understood that “tube-type fluorescent lamp ballast energy efficiency and energy conservation evaluation values ​​of limited value,” published nearly a decade, has not yet been revised, a serious impact on the upgrading of products.

In recent years the rapid development of lighting products, has introduced many new lighting products, such as electrodeless fluorescent lamps, LED (semiconductor) lighting and other products of the standard system is not perfect, many in the sales process is to rely on their own publicity. Lack of third party authority data, purchasers and dealers have no choice, product quality problems after the installation is nothing new. “Depth of energy-saving lighting products certification is necessary.” China Quality Certification Center Xing Ping considered together.

In addition, the China Semiconductor Industry Association executive vice president Xu Jinshou said that the current pattern of the LED industry, like the “Warring States” period, this pattern of adverse long-term development of the industry. In this pattern, the local government of the promoter is a can not be ignored. More worrying is that has formed around the LED gets going on the pattern, will eventually lead to price competition among enterprises, such signs have emerged. The other departments need to attract attention to the development of industrial policy factors, some of the show appeared in a variety of lighting products has cast a new old dust.

Recently, in GF Securities organized the “2011 the LED industry seminar”, experts and business executives: Solid State Lighting R & D and Industrial Union Deputy Secretary-General, Mr. Geng Bo, the country star power director, deputy general manager Yu Bin Haibo Shi, dry according to optical Chief Financial Officer, Secretary of the Board Mr. Ye Sunyi attended the meeting, and in 2011 the LED industry in the discussion. The main content of the meeting and views are summarized as follows:

1, the next few years will maintain rapid growth in the LED industry

Over the past 10 years, the cost of LED price increased each year, the current LED light efficiency than the traditional light sources, light overall cost has been lower than the incandescent, halogen spotlights and CFL downlights, 2012 will be equivalent to the energy-saving lamps. 2015 LED products prices may fall to 2010 1 / 5, when the general lighting market penetration to reach 50% by 2020 will account for more than 75 percent of the lighting market.

The current pattern of global industrial competition the United States, Japan, Europe tripod, South Korea, mainland China and Taiwan to catch up. Countries are making the strategic plan, such as heavily subsidized by the government of Japan to promote LED lighting is expected to replace Japan’s 2015 rate of 50% replacement rate in 2020 reached 100%; South Korea in 2015 to ensure that 30% of the general lighting market.

Chinese LED industry output value reached 120 billion yuan, more than 4,000 companies, over the past five years the average growth rate of 35% in 2010, more than 40%. Relevant statistics that the LED output value reached 83.5 billion yuan in Guangdong. Industry output is expected to average growth rate over the next few years, more than 35%. China’s current R & D in key technologies have made remarkable achievements, especially in the packaging of products has its own unique place, the application also has a great breakthrough. Patent applications, the LED-related patent applications more than 28,912, including packaging and patent applications accounted for nearly 70%; national testing platform has six, and another three under construction.

2, LED industry, the trend of structural overheating investment

2010, the traditional lighting industry output value reached 290 billion yuan output value of LED general lighting in 2010 $ 18 billion, up more than 7.5 billion yuan in 2009 to 140%, LED application market share to 21%, compared with 14% growth in 2009 by 7 percentage points , including LED lights, tunnel lights more than 100% growth rate. League Statistics Domestic LED lights are now over 1.6 million. 2010, less than 1% LED market penetration is expected to reach 30% in 2015. But strictly speaking, general lighting market is mainly government push, the market has not really started, but is a general trend to replace traditional lighting.

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Domestic investment in 2009 reached 20 billion, 30 billion in 2010, investment is mainly concentrated in the upstream industry chain. Domestic investment is very large. Part of the solar companies also made investments in GCL Group to invest 25 billion U.S. dollars, the introduction of 500 units built in Suzhou MOCVD LED base.

Continental plans to add 2010, the number of MOCVD equipment for the 2009 world supply 50% of the MOCVD, the new 1466 sets three-year plan, more than 09 global sum of MOCVD equipment, according to this plan, three years after the wafer production capacity 10 to 15 times in 2009. It should be noted that the industry needs up when the number of devices may still be in short supply, but the market is not up, the excess of these devices will not say. Structural trend of overheated investment, more than 1 / 3 of the traditional lighting companies have entered or plan to enter.

3, China’s LED industry opportunities and challenges

As China’s traditional lighting of the base and mastery of materials technology in the mainstream, China may become the power LED industry. China’s control at the national level and volatility of the market impact is obvious.

Domestic LED industry opportunities and challenges exist. Opportunities: 1) traditional and emerging markets with huge opportunities, 2) construction industry led to the lighting industry is more powerful, 3) and the energy saving and sustainable development for the LED industry provides a good opportunity for 4 ) final policy to vigorously promote industry growth last year, the bidding demonstration project in the semiconductor industry represents tremendous significance; challenges: 1) have introduced a model has been developed to promote the application of the policy, 2) has been published in developed countries such as high-energy incandescent consumption of the traditional lighting of the ban, ordering, China needs to hurry to keep up, and 3) other concerned government level to promote the industry’s rapid affect the employment situation of the traditional lighting industry, but the transition needs to be in accordance with market rules and policies can only play a catalytic or so, 4) and a strong international giants to enter the downstream applications require us to accelerate the integration, 5) standard patent has become the focus of international competition, 6) industrial distribution of aggregate resources, China is the local economy, to limit local development more difficult ; the upper reaches of the status quo biased towards low-end products, there is a disadvantage in talent, 7), industry support and collaboration is not enough. Technical support is not enough, the development environment is imperfect. Relatively low level of investment, more serious product homogeneity, market testing and certification standards for improvement of the mechanism.

4,2011 years will be the first year of LED general lighting market

Clothes market prospects, the use of newly installed LED market has a higher economic value and environmental benefits (30,000 hours mean 10 years 8 hours per day) .2010-2015-year forecast, 2010 annual optical efficiency to achieve 60lm / w, 2015 reached 100lm / W, the price at 70 yuan in 2010, 2015 can be reduced to 10 yuan level. Cost reduction in 2013 was the turning point, that this point is a large scale LED turning point.

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LED lighting market in the future will be technology driven and price the rapid development of two-wheeled. Union is expected, LED general lighting market in 2011 the first year, starting in 2011-2012, LED lighting from commercial, industrial, office and public area lighting, home lighting to advance gradually.

Investment Strategy:

1) targeting potential business: systems integration ability, but also has the ability of vertically integrated companies; unique in some segments of the enterprise; a brand channel edge of the enterprise; distinctive business model EMC.

2) focus areas: public lighting in accordance with the first, then commercial lighting, home lighting and then the path orderly layout.

3) investment timing: follow the road map out of incandescent light, ten thousand ten cities, and other projects that benefit the introduction of national policy (second half of 2011 may be introduced), to seize the opportunity to start LED lighting.

5, LED power indicator integrated package tend to compare

With the trend of LED devices is no longer a competition performance parameters of a single, but tend to consider the luminous efficiency, color rendering index, life expectancy, cost and other comprehensive index. The direction of high power LED packaging technology is a high current density, high heat resistance, high color rendering index, high-density integration and high luminous efficiency.

The next big chip multi-chip package, a small chip high-density multi-chip module packaging will be the trend.

6, MOCVD industry consolidation will increase the release of a large number of

Domestic upstream production wafer MOCVD of high investment in Redu, 2011 to the arrival of domestic equipment should be installed about 500 units, 2-3 quarter of this year, capacity will be gradually released, may cause the domestic low-end chip market certain extent, the overall chip prices are expected to fall by white 20 to 30 percent. Threshold of the upstream chip is very high industrial technology, not only have the stove, more important to have qualified personnel to ensure that the current domestic in this area is very lacking. Therefore, the next two years will accelerate the industry consolidation, like 10 years ago, Taiwan businesses, what is left may be 6-7 companies, do not rule out some enterprises can not start with stove, oven depreciation cost is high, can not produce high-quality products, companies may be forced out.

With the recent rapid development of LED industry, the past two years China has been the emergence of a strong development momentum of the emerging group of companies, joining the ranks of the LED industry trend, some new businesses is very eye-catching, capture the market, revered and widely known, lose ground extraordinary strength, Park Lion Photonics Co., Ltd. is that one of the best.

After several years of rapid development, Lions Park has developed into a set of LED optoelectronic packaging industry, LED intelligent lighting industry, LED intelligent display system in one industry, three, has a value of several billion national high-tech enterprise, is southwest the largest semiconductor manufacturers display light source, with more than 20 core patents and patent, part of the LED technology reached the international advanced.

After several years of technological innovation, has developed into an optical Park Lions LAMP monthly 120KK and monthly 40KK SMD LED display light of the leading brand in the field of packaging products to the market has covered high-level customer base in the industry, overseas business development also has taken shape.

Lions Park was founded at the beginning of the small optical, everywhere in the peer and competitive market environment, how they grow in just four years up? Because why in a short time to get such a rapid development? Is it just added the LED industry, whether black or white, all good cat to catch mice?

With these problems, the author interviewed the Mission Hills in Shenzhen High-tech Industrial Park, Lions Park Optical Technology Co., Ltd. R & D and marketing headquarters of the general sales manager Wang Peng and responsible for technology research and development, senior product manager for Ma, hoping to be able to explore the Lion Park the real reason for the rapid development of optical, so that is engaged in or preparing to enter the LED industry peers have a learning experience.

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As general manager of marketing headquarters, Bo Peng describes the lion through the course of four years of optical and successful experience, the company’s development in recent years summed up in the following three aspects:

First position: first create a brand image, do the marketing. Company with a half time for the cultivation of brand image, insists on quality, let the market recognized products, based on long-term development and long-term interests. The other hand, the original production base in Shenzhen moved to Sichuan, for the longer term, reduce production costs, but also to get some of the policies on local government support, stable and conducive to the expansion of the scale, which is the positioning of the enterprise. We always insist on only the high-end products, so the market mainstream products, technology and quality to win the trust of the market, his own brand, which is the product positioning. We are not customers choose to do see the benefits, choosing instead to have development potential and prospects for development of high-end customer base, focus on establishing long-term partner, this is customer orientation. From the corporate positioning, product positioning, customer orientation reflects the company’s long-term strategic vision, beginning to bear some pressure, if well, will bring explosive growth.

Second, the market has a scientific and rigorous analysis, which requires a lot of market research. Take the LED package, is one of the company’s main project, packaging industry, more companies coming in, the less profits, small businesses can not survive the final, only large enterprises in the future after China Ebb Tide, and the remaining forty-five large packaging companies enough. After out of the market, the down is the best survive, so our positioning in the high-end, choose a good customer of large customers is our key to winning the future.

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Third, selection and use of professionals, the company that the achievements of the past few years, and by advances in technology research and development, engaged in R & D requires a lot of high-end talent. Need to develop talent to join, China is now the most is the lack of talent, but talent comes after the key is how you want to keep him, how to give him a platform for the development, which requires companies to have a good corporate culture, Use of Personnel wisdom.

As high-tech LED packaging company, to provide users with valuable products, like their counterparts in the multitude of strong stronger and bigger in the strengthening of R & D innovation and breakthrough, it should shoulder the responsibility of the Ma , young and handsome Mr. Ma for their R & D team brimming with confidence, we passed to create the domestic first-class brand to the corporate vision and fear the courage to challenge industry giants, he has given us a new concept introduced LED display packages in the same trade advantages: 1, brightness, Lions Park Nichia’s products and products almost the same; 2, horizontal angle than Nichia Park lion big 3 degrees, the vertical angle Park lion more uniform, larger, longitudinal observed better; 3 Park Lions type of light can be completely coincide, the curve evenly, thus ensuring the user at any angle to the same color; 4 in the big perspective, the entire screen brightness suitable for outdoor 8000 curved screen. This has several advantages of LED display in the market competition will certainly stand out.

The annual China International New Energy Lighting Light Exhibition and Forum on May 11 will be held in Shanghai, then, and many famous enterprises at home and abroad who will gather in Shanghai to explore the industry’s “five-second” development plan. Among them, in order to develop high-power LED chip known crystal Electronics (Guangzhou) Co., Ltd. will take the opportunity to host the “high-power LED chips with integrated light source module in the application in solid-state lighting,” Seminar on LED technology, the latest results and core trends for in-depth and extensive discussion. This is once again crystal families since last year a similar theme at the seminar that the crystal families to promote the determination of the new LED technology. General Manager, Dr. Xiao Guowei Crystal received this exclusive interview, talked about the crystal families of high-power LED light source integrated chips and modules as well as his views on the development of the industry.

High-power chips will inevitably become mainstream

Xiao Guowei said Jingke Forum held in Shanghai, first to see the rapid development of LED industry, new technologies, new products are crystal families, too, so I hope the way the Forum to strengthen exchanges with our peers; also hope to identify more customers through the Forum, reached with the industry chain, the more extensive cooperation. This forum will invite experts in the field of LED technology authority and the hot spot of industry issues. This focus is inside the crystal branch power source technology integrated chips and modules.

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Toward the current high-power LED chips and light, integrated direction, LED high power chip is the core component of LED lighting is the soft underbelly of the domestic chip industry. Although the mainland has more than 60 chip manufacturers, large and small, but the actual production and delivery of very small, can produce high-power LED chip manufacturers is very few.

Jingke different high-power integrated chips. Is to rely on traditional high-power chip packaging technology, crystal families is through ultra-high-power silicon chip technology to integrate different power chips, a big chip easier to implement modular, with more advantages. Jingke 0.5W high power chips are more than a high yield, yield in 100lm / w or more, laboratory results reach 145lm / w. In China, the luminous efficiency of single-chip 115-120lm / w, very few companies, but the crystal families are doing very well. Jingke light source module with a stable, heat, and process part of a small, high yield, easy-to-chip structure with the advantages of lamps, the luminous efficiency of 115lm / w, including 5-10w products, this figure reached the international advanced level and can provide customers with customized ODM.

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Crystal Electronics as one of the unique core technology, chip flip-chip technology to improve the light efficiency and reliability. Crystal Electronics flip-chip technology more particularly, the product has low voltage, high brightness, high reliability, high saturation current density and easy to implement large-size and power advantages. Compared with the chip is mounted, flip-chip chip has good heat dissipation, and the vertical structure is loaded and compared, using flip-chip approach, easier to achieve ultra-high-power chip modules, multi-functional integrated chip light source technology, In the LED chip module yield and performance have a greater advantage.

Initial investment of billions of Zhejiang Yun Feng New Energy Technology Co., Ltd. completed and commissioned in late April. Investors Zhejiang Huafeng Electric Tools Co., Ltd. Chairman Xinyong Liang said in an interview with reporters, the project in Shanghai Zhangjiang Hi-Tech Park’s R & D Center has delivered 17 sets of equipment, value of more than 50 million yuan.

As a traditional manufacturer of electric tools, now became the country’s leading high-tech enterprises. This magnificent turn, is achieved through the transformation and upgrading.

To achieve the “four to enhance the” “four transformations”

Become bigger and stronger from the

According to the National Electric Tools Industry statistics show that Zhejiang Huafeng Electric Tools Co., Ltd. angle grinder products production and sales volume has ranked first in the country for many years; garden tools products, whether production or variety, both in the national industry is leading. The data show, “Huafeng” annual sales of power tools, third in four general taxes, which in 2008 ranked second in the national industry.

The industry believes that production can only show the size, value-added products in order to explain the technical content of an enterprise. “Huafeng” price of the product, usually higher than the same industries and enterprises in 15% to 20%, which is “Huafeng” from the bigger and stronger shift to the strength lies.

Xinyong Liang said, “Huafeng” the upgrading of traditional industries, is “four to enhance”, “four changes” to achieve.

Increase the added value and technical innovation capability, “Huafeng” the first innovation from imitation to innovation and change, from a bigger change to the stronger base. Entering the new century, “Huafeng” with international technical standards to information technology to transform traditional manufacturing technology, manufacturing technology and capacity to enable enterprises to rapidly improve, greatly enhancing the international competitiveness and market share, opened up a new business development . In recent years, the company through the implementation of viscosity development, introduction and assimilation of development, series development strategy to develop a set of imitation, so that effectively enhance the innovation capability of enterprises. Since 2007, “Huafeng” and try to take the lead in innovation, and achieved excellent results. Three years, has independently developed 15 new products, two of which are invention patents, all transformed into productive forces, for their own gain initiative in the market.

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Technical level to a higher level, and the “Huafeng” to improve market competitiveness and brand management to create the conditions. In recent years, “Huafeng” always “control the precision manufacturing capabilities, adhere to the production of fine, do not participate in low-quality low-price competition” principle, to use their advanced technology, the advantages achieved by the OEM to own brand and by the DIY market, the two changes to the professional market, there are angle grinder series and other products into the professional market, in a “National Inspection-free” products at the same time, the French Technology Quality Supervision and the jury assessed as “high quality technology products. ”

More good news is that, through years of experience in technology upgrades and strength, and now in the “Huafeng”, garden tools, miter saws and other newly developed products accounted for 68% of total output. Last year, another 30 new products developed, 15 have been successfully put into operation nine into mass production. In 2010, the company actively apply scientific and technological innovation projects and national patents, including intelligent digital generator is included in the national Torch Program, and received a national invention patent. Current “Huafeng” has been a valid license 55 patents.

The Butterfly Effect: is the corporate philosophy, quality of talent

And the integrated enterprise system to enhance

“Huafeng” through the upgrade of traditional products power tools, not only brought good economic benefits, but also the enterprise’s product development, brand management, patent and other soft power effectively enhanced, so that enterprises have the strength to consider the problem of restructuring.

Since 1997, “Huafeng” to begin the transformation of exploration, but subject to funding and personnel and other factors, the delay is not resolved. To the beginning of this century, electric tools, level of competition in the market reached a fever pitch, forcing companies to make a determined effort to open up new areas. A few years later, although the investment in several projects, but all down the drain, spent thousands of yuan of tuition fees.

Fortunately, “Huafeng” no “once bitten, twice shy”, but kept quest. 2009, and finally fixed in the “new energy equipment manufacturing” industry, the investment package of high-end equipment, LED industry, which “Sapphire Dan Changjing furnace” is the first “to eat crab” project.

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Sapphire is mainly used in the semiconductor, photonics technology, and aerospace and other fields, is currently the most widely used blue LED substrate material. The products and equipment developed is “863″, “973″ and other scientific and technological issues, one in the next few years, demand is very large, the most direct demand from the same MOCVD equipment 1 to 1 package.

Investment in the project, will the domestic LED industry chain as a whole played a significant role in upgrading, in line with national policy direction of the LED industry, in line with Zhejiang provincial government, “building an advanced manufacturing base,” the strategic decision-making, are among the most advanced in the country The most high-end equipment. From the current market situation, not to mention the international market, domestic demand for the product is also great. Equipment used in many domestic manufacturers had to import from abroad at high prices, the company put into operation, can significantly change the high-priced imports from abroad, the passive situation for domestic companies a huge space for development.

The end of 2009, “Huafeng” Hi-Tech Park in Shanghai Pudong Zhangjiang registered company and new product development R & D base. Last October, the new products in Shanghai Zhangjiang Hi-Tech Park, a successful trial production, mass production has been small, and gradually improve the process. The product has not yet officially sold, but many manufacturers are anxious to goods, have come to call to order, the market is very promising. Sales this year expected to reach 500 million yuan, profits of over a hundred million in the next three to five years of R & D and production of various types of equipment is expected to reach 3 billion to 5 billion yuan of annual output value for the future business market, by leaps and bounds lay a solid foundation.

Initial investment of billions of Zhejiang Yun Feng New Energy Technology Co., Ltd. completed and commissioned in late April. Investors Zhejiang Huafeng Electric Tools Co., Ltd. Chairman Xinyong Liang said in an interview with reporters, the project in Shanghai Zhangjiang Hi-Tech Park’s R & D Center has delivered 17 sets of equipment, value of more than 50 million yuan.

As a traditional manufacturer of electric tools, now became the country’s leading high-tech enterprises. This magnificent turn, is achieved through the transformation and upgrading.

To achieve the “four to enhance the” “four transformations”

Become bigger and stronger from the

According to the National Electric Tools Industry statistics show that Zhejiang Huafeng Electric Tools Co., Ltd. angle grinder products production and sales volume has ranked first in the country for many years; garden tools products, whether production or variety, both in the national industry is leading. The data show, “Huafeng” annual sales of power tools, third in four general taxes, which in 2008 ranked second in the national industry.

The industry believes that production can only show the size, value-added products in order to explain the technical content of an enterprise. “Huafeng” price of the product, usually higher than the same industries and enterprises in 15% to 20%, which is “Huafeng” from the bigger and stronger shift to the strength lies.

Xinyong Liang said, “Huafeng” the upgrading of traditional industries, is “four to enhance”, “four changes” to achieve.

Increase the added value and technical innovation capability, “Huafeng” the first innovation from imitation to innovation and change, from a bigger change to the stronger base. Entering the new century, “Huafeng” with international technical standards to information technology to transform traditional manufacturing technology, manufacturing technology and capacity to enable enterprises to rapidly improve, greatly enhancing the international competitiveness and market share, opened up a new business development . In recent years, the company through the implementation of viscosity development, introduction and assimilation of development, series development strategy to develop a set of imitation, so that effectively enhance the innovation capability of enterprises. Since 2007, “Huafeng” and try to take the lead in innovation, and achieved excellent results. Three years, has independently developed 15 new products, two of which are invention patents, all transformed into productive forces, for their own gain initiative in the market.

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Technical level to a higher level, and the “Huafeng” to improve market competitiveness and brand management to create the conditions. In recent years, “Huafeng” always “control the precision manufacturing capabilities, adhere to the production of fine, do not participate in low-quality low-price competition” principle, to use their advanced technology, the advantages achieved by the OEM to own brand and by the DIY market, the two changes to the professional market, there are angle grinder series and other products into the professional market, in a “National Inspection-free” products at the same time, the French Technology Quality Supervision and the jury assessed as “high quality technology products. ”

More good news is that, through years of experience in technology upgrades and strength, and now in the “Huafeng”, garden tools, miter saws and other newly developed products accounted for 68% of total output. Last year, another 30 new products developed, 15 have been successfully put into operation nine into mass production. In 2010, the company actively apply scientific and technological innovation projects and national patents, including intelligent digital generator is included in the national Torch Program, and received a national invention patent. Current “Huafeng” has been a valid license 55 patents.
The Butterfly Effect: is the corporate philosophy, quality of talent

And the integrated enterprise system to enhance

“Huafeng” through the upgrade of traditional products power tools, not only brought good economic benefits, but also the enterprise’s product development, brand management, patent and other soft power effectively enhanced, so that enterprises have the strength to consider the problem of restructuring.

Since 1997, “Huafeng” to begin the transformation of exploration, but subject to funding and personnel and other factors, the delay is not resolved. To the beginning of this century, electric tools, level of competition in the market reached a fever pitch, forcing companies to make a determined effort to open up new areas. A few years later, although the investment in several projects, but all down the drain, spent thousands of yuan of tuition fees.

Fortunately, “Huafeng” no “once bitten, twice shy”, but kept quest. 2009, and finally fixed in the “new energy equipment manufacturing” industry, the investment package of high-end equipment, LED industry, which “Sapphire Dan Changjing furnace” is the first “to eat crab” project.

Sapphire is mainly used in the semiconductor, photonics technology, and aerospace and other fields, is currently the most widely used blue LED substrate material. The products and equipment developed is “863″, “973″ and other scientific and technological issues, one in the next few years, demand is very large, the most direct demand from the same MOCVD equipment 1 to 1 package.

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Investment in the project, will the domestic LED industry chain as a whole played a significant role in upgrading, in line with national policy direction of the LED industry, in line with Zhejiang provincial government, “building an advanced manufacturing base,” the strategic decision-making, are among the most advanced in the country The most high-end equipment. From the current market situation, not to mention the international market, domestic demand for the product is also great. Equipment used in many domestic manufacturers had to import from abroad at high prices, the company put into operation, can significantly change the high-priced imports from abroad, the passive situation for domestic companies a huge space for development.

The end of 2009, “Huafeng” Hi-Tech Park in Shanghai Pudong Zhangjiang registered company and new product development R & D base. Last October, the new products in Shanghai Zhangjiang Hi-Tech Park, a successful trial production, mass production has been small, and gradually improve the process. The product has not yet officially sold, but many manufacturers are anxious to goods, have come to call to order, the market is very promising. Sales this year expected to reach 500 million yuan, profits of over a hundred million in the next three to five years of R & D and production of various types of equipment is expected to reach 3 billion to 5 billion yuan of annual output value for the future business market, by leaps and bounds lay a solid foundation.

led the economy is mainly reflected in their better energy-saving effect, the illumination efficiency advantages. In addition, the LED has a long life, and its replacement cost was significantly better than other light sources.

Global point of view the amount of light bulb market appetite twenty billion in the incandescent lamp in 2012 cut-off, lock-up specifications on the road, even though the energy-saving fluorescent light (CFL) rate is still prevail, however, under the global environmental consciousness, light-emitting diode (LED) has become a national policy of pushing, in which a number of LED bulbs for lighting plan for country-driven priorities imported products. Market research agency estimates that in 2011 penetration rate of LED bulbs for 3% and unit shipments will reach six hundred million, value of $ 8 billion. To 2013, with the traditional 40-watt and 60 watt replacement bulb set off wave of the overall market will surge to 2.5 billion.

Japan, Korea and North America and other countries has been on the implementation of LED lighting and other green products subsidies, which currently include stores, shops and factories and other places will have a higher replacement for the LED lighting, LED lighting worldwide in 2011 estimated penetration rate is expected to reach 10 %, to attract Nichia, Philips, Osram and other manufacturers to compete Career opportunities. As more and more countries are beginning to replace budgeted for LED lamp, LED lighting, plus an annual price increase of 30% or more tablets, estimated 2013 penetration will increase to nearly 20% of the market with a bright future. (Source: New Technology Magazine)

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Governments of LED lighting development

Japan 21st Century Lighting Plan

United States – the next generation of lighting plan

Taiwan – white lighting plan

Korea-GaN semiconductor development plan

Europe – Rainbow program

China – National Semiconductor Lighting Project

Characteristics of the LED light source, special design and high efficiency driver circuit, but also in optical design, LED light source is a one-way, can be a very good optical design is conducive to the light to reach the designated area, while reducing reflections, these can improve the radiation effect, it should evaluate the cost of LED illumination applications off the key pointer.

Production capacity from the LED technology with the availability of point of view, the Chinese government by MetalOrganicChemicalVaporDeposition incentive programs to promote the mainland of the LED self-sufficiency. The program is expected in 2010-2012 will cost $ 1.6 billion in the MOCVD equipment, while each device also provides up to $ 1.8 million grant, the local government also proposed reducing tax rates, accelerated replacement of old equipment, and free land and other incentives, so the plan is tantamount to encouraging existing manufacturers to expand China’s LED production capacity also resulted in many new entrants appear, and from Taiwan and South Korea’s manufacturers to enter joint ventures in China, they have become to promote Chinese production capacity factor.

Because of this, we believe that the mass market, LED lighting has been activated conditions.

Lighting market is the first active outdoor wide-angle radiation, such as street lighting, billboard lights. Interior lighting will be the first long-term activation of lighting applications, including tunnels, cold storage, garages, supermarkets, factories, shopping malls (cool white), office buildings, around the end of 2011 is expected to activate most of the commercial lighting, home lighting, mainly high end customers.

However, LED lighting market is also facing many challenges, in addition to price, such as improved light efficiency, reduce glare and improve light configuration and uniformity are all focused, in particular, to replace fluorescent lamps in particular in areas important.
There is a higher color temperature high efficiency LED cool color deficiencies. Differences in the use of habit, some applications (such as clothing) or some countries (such as most Asian countries) need to lower the color temperature warm white, which up to 30% loss of light efficiency. For this reason, warm white light activation threshold than the cold white light, we estimate that the cost will drop when the LED is about 40% of the time, warm white cool white light will have the current economy, is expected this time around the end of 2011.

LED lamp life has been controversial, although the life of the LED chip may be greater than 100,000 hours, but the package and drive part of the whole lamp life may lead to decline. Has introduced the LED lights are set standards to life of 30,000 hours, indoor lighting, most of the provisions of the standard twenty thousand hours, which is the industry’s general level.

Most of the current through the LED life test after a certain time, using data derived from model projections. As long LED life, making it difficult to determine through the use of experience-inch LED lamp life, and before the impact of non-standard LED products LED life for the public’s expectations.

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LED lighting power supply and drive program selection

In the LED lighting design, in general, there are two driving programs: linear and switching-type drive drivers.

Linear drive application is one of the most simple and most direct way of drive applications. White LED applications in lighting level, although there is low efficiency and poor regulation, but because its circuit is simple, compact, able to meet certain occasions used more often.

The switch-mode driver can get a good current control accuracy and high overall efficiency, application methods can be divided into buck and boost two categories. Buck switch driver for the LED supply voltage higher than the terminal voltage or multiple LED driver using the case of parallel applications. Boost switch driver for the LED supply voltage is lower than the voltage used in series or multiple LED driver in case of application.

Generally believed that the isolated drive safe but less efficient, non-isolated drive higher efficiency, should be asked to select the actual use.

Present the basic design of general lighting applications LED driver is relatively simple, but if you need other features such as phase control dimming and power factor correction (PFC), the design becomes complicated. No power factor correction of non-dimming LED drivers usually contains a off-line switching power supply for constant current regulator output.

LED driver includes a back-end architecture with short circuit protection current regulation circuit. Linear regulator circuit can be used to achieve this goal, however, this method itself is inefficient, so for a low output current, typically applied to the multi-level structure will not go. Alternative is to use simple, with a current feedback function of buck regulator circuit, in order to limit the output current exceeds the desired LED drive current. Offset the total LED forward voltage with temperature and changes in component tolerances, but also limits the short circuit or other fault conditions, the current, which can protect the drive from damage.

Expo to expand scientific and technological achievements and applications, integration of scientific and technological resources, comprehensive application of advanced technology, the layout of the level of a group of leading technology, outstanding service capabilities, with the promotional value of the demonstration and application projects. Construction of a number of strategic new industry demonstration zone, to promote new energy vehicles, energy saving, smart grid, technology and other things scientific and technological achievements of the large-scale, integrated application.

- From Shanghai “five-second” Plan recently held Shanghai F1 race, Miss Yu fans to get tickets the moment some surprises, “This is not an electronic tag with Expo tickets? Did not expect the end of the Expo can come in handy in F1 “; Shanghai International Automobile City in Anting work closure Yi, Shanghai’s first purchase of electric vehicles the general public. Now, he drove a car to go to work, Jiading, another day without thinking about the international oil prices up and down … …

Ms. Yu and Mr. Feng is the city’s ordinary people, their lives in these “little surprise”, “small changes”, is organized by the Shanghai World Expo a year ago, will remain one of the wealth, and not with the Technology Expo the end of the end of the event, but gradually the wider community. Recently, led by the city’s Development Research Center, Science and Technology Commission and other departments involved in the study after the Expo has been drawing to a close, “five-second” period, the Expo to promote the application of science and technology will remain in the “present time” status.

Technology Sheng Huiyong not ended

Nearly a thousand research institutes in the country, tens of thousands of businesses and the efforts of researchers, a total of 1100 results directly applied to a number of the Shanghai World Expo. But “so many, so good scientific and technological achievements, after the Expo to show their continued vitality?”

Hua Li, on Aowei Technology Development Co., Ltd., has been looking for answers. At Chongming county government with the support provided by the company’s core power components Aowei, who stood in the Expo area on a daily test of the super capacitor million passenger bus, Chongming Island is about to drive onto the land. Chongming’s “Ring a way” to use the super capacitor car, then Chongming will become a “low-carbon pioneers.” In capacitor technology, Aowei company also made improvements accordingly. “From the Expo to Chongming Island, I am confident to start up even further.” Hua Li said.

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Science and Technology Commission of Shanghai World Expo has identified the follow-up using the key technology directions, including: the new energy automotive, semiconductor lighting, solar photovoltaic power generation, new materials and information technology industry development opportunities hidden key areas; urban safety management, urban traffic management , urban environmental protection and urban waste disposal and other areas in line with sustainable development needs; nanotechnology, robotics, biomedical science and technology reflect the future direction of technology development areas. As the new energy vehicles, these results will gradually change the lives of ordinary people.

Expo enterprises to accelerate industrial

Expo to promote science and technology, companies can not do without proactive participation. Semiconductor lighting (LED) as a new lighting, a green, energy-saving and many other benefits. Expo bright colors and night, the LED in the hearts of ordinary people more than a “affinity”, which made many in the Expo-related business in the future to try it. Liang Shuo Electronic Technology Co., Ltd. Shanghai China Shipbuilding Museum who, Algeria Museum, Museum of Turkmenistan, and other venues in Shanghai Eco-Home offers semiconductor (LED) lighting and display products. R & D staff Lee? Said that now more than the LED project was busy, from the Pudong Zhangjiang to the airport to the Jinshan porch, soon be able to see their offers of LED lighting and displays, colorful and detailed as much as the World Expo .

“Twelve Five” period, Shanghai will gradually explore business and management breakthroughs, industry conditions that have been with new technologies and new products, to encourage enterprises to accelerate the pace of industrialization. Many counties have been the first action, in the region has Minhang Expo construction and service of technology achievements exhibition held in a region of 54 companies out of their own contribution to the Expo’s low-carbon products and technologies services, there are three companies signed a low-carbon projects and technological achievements of government procurement contracts, procurement funds totaling $ 7.4 million.

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Expo ideas into green blocks

Wang also remember running water — which at the Expo water park in Chengdu story? In the near future, walk Shanghai Hongqiao business district, but also encountered a water park. It is understood that the Hongqiao Business District, adjacent to natural river into the core area, creating an ecological water park, the current demonstration has been completed.

“Do not seek the latest and most unusual, but to affordable”, this seemed to have no “tech” concept, will be integrated into Shanghai’s future urban planning. Among them, the Hongqiao business district is a typical representative. The “Hongqiao Green Valley” for example, the original warehouse and the farmhouse will be replaced by green building by natural ventilation, lighting and other “natural” means of improving energy usage, and ultimately the construction of the project before and after no significant increase in carbon emissions targets – - best practice ideas and Expo area many cases the same strain.

“Twelve Five” period, green, low carbon technology as the core concepts and techniques will be advanced in many areas.

Green building, green building completion area of ​​3 million square meters, to promote the formation of the green building market. Environmental protection, garbage Expo site fast collection, recycling, treatment and disposal, will take the lead in promoting in some communities. There are many abandoned factories, how to ensure that the environment is not affected under the premise of safely into a creative industries, leisure facilities, the repair of the Expo site will also be learning experience for the industrial pollution sites in the city survey, assessment and repair experimental work.