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Now have a new term is the color marketing. It is in the end what kind of a marketing? Listen to me slowly come. Many shoes and apparel enterprises in product design and packaging, use of color marketing strategy, the color of the product by the evolution of a single color to multiple color combinations, to attract the attention of consumers, promote their produce desire to purchase. From women of color preference to men of color on the shirt and tie applications to the adult sports brand to color as the watershed of the season, then the prevalence of color marketing in the children s shoes, color marketing has been widely caused by the shoes and apparel industry attention.

Kids of color marketing: the future direction of where the

At present, the Color Marketing is gradually warming up in the shoes field and the adoption of a number of enterprises. This should be another upgrade of the shoes industry, at least the majority of children s shoes companies are beginning to realize the product and packaging can make full use of color to enhance the value of color can become the core concept of corporate identity. Chen Shuqing, the Secretary-General of Fujian Association of children s products on the Color Marketing conducted a detailed explanation: in a foreign country, color marketing strategy of early, in many industries has been widely used; in the country, color marketing strategy has just begun being used, especially in China the shoes industry for the use of color marketing strategy is in its infancy, there are many problems. Than the skilful use of color marketing domestic adult shoes, shoes color is still in its infancy, and can even be said to be a blank. Color R & D base has begun to emerge in the shoes industry, Quanzhou shoes enterprise has also become increasingly concerned about the color of marketing, has not yet been applied. Reflected in the use of children s shoes of color at only in product design, but this year especially popular color shoes to try bold, brilliant color packaging to display the merchandise mix, but the increasing popularity of color, not just reflected in the The product should also be in various aspects of the brand into the planning of the color. "Although some of the leading brands launched a color marketing, but has not yet formed an absolute role model effect. Overall, the color plan of the Chinese shoes industry is still basically in its infancy, relying on some of the leading brand marketing push and the second and third tier brand blindly follow the trend of production is not enough, the need for systematic Children s psychological characteristics and color science clever combination and use. "Chen Shuqing said.

Kids of color marketing: color marketing, how do

Chinese shoes industry in the color field adhere to the more thorough the seven wave-hui shoes. Following the color R & D base of Chinese youth sports equipment last year, this year, seven wave-hui hand China Fashion Color Association launched a seven-wave-hui s first International Youth Fashion Design Competition. The design contest is jointly organized by China Fashion Color Association, China Textile Information Center, Chinese fashion alliance with wave-hui, Fujian Shoes & Garments Co., Ltd.. Seven wave-hui s intent is clear: trying to design competition to enhance brand interaction with consumers, from the color start to leave brand impression in the minds of consumers.

In fact, China Fashion Color Association with seven wave-hui in the research and development of color-depth cooperation, played a significant role in promoting the development of Chinese youth sportswear color. Last year, youth sports equipment, color research and development base settled, seven wave-hui followed by hand in China Fashion Color Association co-sponsored a fashion creative summit in Japan and South Korea and Asian Youth Fashion trend conference ", and therefore at the end of last year to become the industry s first brand of "China Color Award.

In addition, an expert Wing shoes are also actively color into the theme of the brand and import product development. Recently held permanent skilled autumn orders will be forever an expert on color, fully embodies the heavier use of strategies. In a series of red moving products, designers use a variety of color elements, the urban trend series, "Red dynamic series and fantasy series of the three themes of the series style, entirely through color The change in interpretation of a visual feast. In addition, the CE brand order from Australia, is the use of unrestrained fanaticism, bright colors perfect brand personality and geographical features reflected in the products. As the camels of the outdoor sports equipment brand, its product planning from the outdoors to a group close to the natural color to show the style of product design and brand personality.

Kids of color marketing: Why Top

Quanzhou shoes on the import of color marketing concept, not blindly follow the trend behind the support of the research data and success stories to learn from. According to the survey, the color is only able to maximize the value of the lowest cost design elements. For example, the development of an innovative fabric in the previous development, market research, post-investment, but make good use of fashion colors, and are often able to give new vitality in the same time to promote sales, but also deepen the impression of consumer brand. On this point, the color of the China Fashion Color Association, Zhao Xia, director of example: "the different stages of child growth and supplemented with different colors, a child should not use too bright colors, and requires the use of soft color to meet the visual needs of children. When the children grow up to six-year-old, you may need to use some red, yellow comparison of bright lines in the growth of the children to feel warm, lively, positive breath of life. children s clothing, shoes need to learn to color use. adjustment by the color of child psychology, different colors can express different psychology in the process of child development. Therefore, the color is often used to express the emotional needs of children at different stages of change, to play a role in guiding the direction of growth of children since the importance of color for many businesses know, it is not hard to imagine they are concerned about and sought after, and also appeared in the phenomenon of color marketing popular children s shoes industry in China this year. "